Skip to main content

  • HOME
  • CURRENT CONTENT
  • ALL CONTENT
  • SUBMIT
    • Article - Presentación de artículo
    • Special Issue Proposal
    • Thematic Section Proposal
  • ABOUT
    • Journal
    • Editorial
  • INFO FOR
    • Librarians
    • Authors
    • Reprints and Permissions
    • Subscriptions and Single Issues
  • MORE
    • Alerts
    • Contact Us

  • Login

  • Advanced search

  • Login
Advanced Search
  • HOME
  • CURRENT CONTENT
  • ALL CONTENT
  • SUBMIT
    • Article - Presentación de artículo
    • Special Issue Proposal
    • Thematic Section Proposal
  • ABOUT
    • Journal
    • Editorial
  • INFO FOR
    • Librarians
    • Authors
    • Reprints and Permissions
    • Subscriptions and Single Issues
  • MORE
    • Alerts
    • Contact Us
Mexican Studies/Estudios Mexicanos

  • Articles
Más allá del mito: mujeres, tequila y nación
Marie Sarita Gaytán, Ana G. Valenzuela Zapata
Mexican Studies/Estudios Mexicanos, Vol. 28 No. 1, Winter 2012; (pp. 183-208) DOI: 10.1525/msem.2012.28.1.183
Marie Sarita Gaytán is an Assistant Professor of Sociology and Gender Studies at the University of Utah. Her current research examines the conditions that influenced tequila's rise as Mexico's “spirit.” Recent articles have appeared in Latino Studies, Journal of Contemporary Ethnography, and Gastronomica.
Ana G. Valenzuela Zapata is a researcher in the Business Department at the Universidad de Guadalajara (CUCIENEGA). Currently, she is examining the use of Agave tequilana Weber in ethanol production. Her work has recently appeared in GCB Bioenergy, Journal of Rural Studies, and Plant Science. She is the author of two books: El agave tequilero: su cultivo e industria (1997) and (with Gary Nabhan) ¡Tequila!: A Natural and Cultural History (2004).
  • Article
  • Info & Metrics
  • PDF
PreviousNext
Loading

Abstract

Junto con el mariachi y los charros, el tequila es uno de los íconos mexicanos más reconocidos en el mercado internacional. Sin embargo, en los dos primeros contamos con una presencia femenina indiscutible—mariachis con mujeres y escaramuzas. ¿Dónde están las mujeres del tequila? La presente investigación busca responder a esta pregunta al documentar la participación de mujeres en la cultura e industria del tequila, destacando sus contribuciones en relación a uno de los productos más importantes de México.

Abstract

Along with mariachi and charros, tequila is one of the most recognized Mexican icons in the global marketplace. Nonetheless, in the two former traditions we can see a feminine presence—mariachi women and escaramuzas. Where are the women of tequila? This investigation tries to answer that question by documenting the participation of women in the tequila culture and industry, and noting their contributions to one of the most important Mexican products.

Palabras clave:
  • Tequila
  • género
  • mujeres
  • nación
  • nacionalismo
  • alcohol
  • representación
  • pulque
  • Mayahuel
  • denominación de origen.
Key words:
  • Tequila
  • gender
  • women
  • nation
  • nationalism
  • alcohol
  • representation
  • pulque
  • Mayahuel
  • denomination of origin.
  • © 2012 by The Regents of the University of California. All Rights Reserved.

Log in using your username and password

Forgot your user name or password?

Log in through your institution

You may be able to gain access using your login credentials for your institution. Contact your library if you do not have a username and password.

Purchase access

PreviousNext
Back to top

Vol. 28 No. 1, Winter 2012

Mexican Studies/Estudios Mexicanos: 28 (1)
  • Table of Contents
  • Table of Contents (PDF)
  • Cover (PDF)
  • Front Matter (PDF)
eTOC Alert

RSSRSS Icon

Email

Thank you for your interest in spreading the word on Mexican Studies/Estudios Mexicanos.

NOTE: We only request your email address so that the person you are recommending the page to knows that you wanted them to see it, and that it is not junk mail. We do not capture any email address.

Enter multiple addresses on separate lines or separate them with commas.
Más allá del mito: mujeres, tequila y nación
(Your Name) has sent you a message from Mexican Studies/Estudios Mexicanos
(Your Name) thought you would like to see the Mexican Studies/Estudios Mexicanos web site.
Alerts
Sign In to Email Alerts with your Email Address
Citation Tools
Más allá del mito: mujeres, tequila y nación
Marie Sarita Gaytán, Ana G. Valenzuela Zapata
Mexican Studies/Estudios Mexicanos, Vol. 28 No. 1, Winter 2012; (pp. 183-208) DOI: 10.1525/msem.2012.28.1.183
Marie Sarita Gaytán is an Assistant Professor of Sociology and Gender Studies at the University of Utah. Her current research examines the conditions that influenced tequila's rise as Mexico's “spirit.” Recent articles have appeared in Latino Studies, Journal of Contemporary Ethnography, and Gastronomica.
Ana G. Valenzuela Zapata is a researcher in the Business Department at the Universidad de Guadalajara (CUCIENEGA). Currently, she is examining the use of Agave tequilana Weber in ethanol production. Her work has recently appeared in GCB Bioenergy, Journal of Rural Studies, and Plant Science. She is the author of two books: El agave tequilero: su cultivo e industria (1997) and (with Gary Nabhan) ¡Tequila!: A Natural and Cultural History (2004).

Citation Manager Formats

  • BibTeX
  • Bookends
  • EasyBib
  • EndNote (tagged)
  • EndNote 8 (xml)
  • Medlars
  • Mendeley
  • Papers
  • RefWorks Tagged
  • Ref Manager
  • RIS
  • Zotero
Request Permissions
Share
Más allá del mito: mujeres, tequila y nación
Marie Sarita Gaytán, Ana G. Valenzuela Zapata
Mexican Studies/Estudios Mexicanos, Vol. 28 No. 1, Winter 2012; (pp. 183-208) DOI: 10.1525/msem.2012.28.1.183
Marie Sarita Gaytán is an Assistant Professor of Sociology and Gender Studies at the University of Utah. Her current research examines the conditions that influenced tequila's rise as Mexico's “spirit.” Recent articles have appeared in Latino Studies, Journal of Contemporary Ethnography, and Gastronomica.
Ana G. Valenzuela Zapata is a researcher in the Business Department at the Universidad de Guadalajara (CUCIENEGA). Currently, she is examining the use of Agave tequilana Weber in ethanol production. Her work has recently appeared in GCB Bioenergy, Journal of Rural Studies, and Plant Science. She is the author of two books: El agave tequilero: su cultivo e industria (1997) and (with Gary Nabhan) ¡Tequila!: A Natural and Cultural History (2004).
del.icio.us logo Digg logo Reddit logo Technorati logo Twitter logo CiteULike logo Facebook logo Google logo Mendeley logo
View Full Page PDF
  • Tweet Widget
  • Facebook Like
  • Google Plus One

  • Top
  • Article
  • Info & Metrics
  • PDF

Related Articles

Cited By...

More in this TOC Section

  • In Mexico’s Defense
  • Empresas de extranjeros oficialmente mexicanas en la frontera. Significado e implicaciones en torno a la cuenca internacional río Colorado
  • La hibridación en las Cartas de Luis de Carvajal, el Mozo
Show more Articles

Similar Articles

FIND US Facebook Account LinkRSS Feeds LinkTwitter Account LinkInstagram Account LinkLinkedin Account LinkYoutube Account LinkEmail Link

Customer Service

  • Reprints and Permissions
  • Contact

UC Press

  • About UC Press

Navigate

  • Home
  • About
  • Submit
  • Editorial
  • Contact

Content

  • Current Issue
  • All Content

Info For

  • Librarians
  • Authors
  • Subscriptions and Single Issues

Copyright © 2019 by the Regents of the University of California  Privacy   Accessibility